My blog, Sierra's View, has gone through a major transformation (Goodbye, LivingtheDream--you've been good to me!). Now, there are still a few tweaks that need to be made here and there (I'm not entirely sure why Facebook is making it so difficult to change the name of my Page? haha). As I was rebranding, I didn't even know where to start.
At some point, there will be some of you that will want to rebrand, so I wanted to give you a few basic pointers on where to begin this process. Hope this will give you a good idea of what to do in the beginning steps.
1. Blog Name.
If I were to give you any pointers, it would be to have your blog name be the following aspects:
Simple. My blog name used to be "Oh, Just Living the Dream" and I found that every time I would try to say my blog name, it would be so annoying and long. Having your name be simple makes it easier for your readers and yourself!
Unique. You want your name to be something that people can remember! You don't want it to be similar to other peoples' blogs.
2. Make all of your Social Media Similar Names to your blog.
Something that makes your life a lot easier, especially for your blog, business, hobby, etc. is to have all of your social media the same. My twitter, instagram, Pinterest usernames are all of the same. When I fill out any Shoppertunity sites, or explain it to readers, they know exactly what to look for when searching my social media sites.
3. Buy a Domain.
I decided to stick with Blogger just because the coding is more user friendly, but something that I think that makes your blog more marketable it to buy a domain. I used GoDaddy.com to buy a domain for my blog that correlated with my name. I found that this made my website more profitable and professional.
4. Change Your Information.
If you have any Shoppertunity sites (Social Fabric, Pollinate, etc.) or other businesses that you work through, make sure to go in and change your websites and information. Make sure email and social media websites are up to date!
5. Spread the Word!
Make business cards to pass around to people, spread the word through social media, ask questions! I was constantly texting, tweeting, calling, emailing people on little questions regarding HTML coding and making a new website.
Like I said, these are very basic steps, but they were some things that helped me take this process into my new blog. I hope that you enjoy it. Don't forget to follow :)
Are there any other beginning steps you would include when it comes to the process of rebranding your blog?
Have any of you done it recently? What was the most frustrating part?